Big Blue

The Apple Macintosh computer was launched in 1984 with this famous TV advert which was only shown once, during the 1983 Superbowl. The advert was directed by Ridley Scott who had made the dystopian film ‘Blade Runner’ and cast IBM the dominant computer manufacturer as ‘Big Brother’ (IBM was known in the industry as ‘Big Blue’). The punchline read:

  • On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like “1984”

For a video of Steve Jobs introducing the advert at a 1983 apple key note speech, click here.
For a ‘behind the scenes’ making of the advert, click here.

And if you want to know what Big Brother is saying on the screen, it’s:

  • “Today we celebrate the first glorious anniversary of the Information Purification Directives.We have created for the first time in all history a garden of pure ideology, where each worker may bloom, secure from the pests of any contradictory true thoughts. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail!”





About daviddunnico

Aye up – I'm a documentary photographer from Manchester in the UK. This is an occasional blog all about me, me, me. Well actually it's just about my photography.

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